Google employee John Mueller reassured on Twitter that the Page Experience update does not have an exception or whitelist. This signal is taken into account across all sites in the search.
Recently, an industry executive raised the issue that major brand sites might have poor Core Web Vitals, as well as elements that go against a good user experience, such as annoying interstitial ads, but still rank high.
There is no exception list for Page Experience, Mueller said.
“As far as I know, there is no exception list. Some sites are very powerful and relevant to certain queries, but that does not mean that this update does not affect them in the same way as other sites. This also applies to Google sites. “
Basically, Müller has said this before. The same is noted in the Page Experience documentation: the relevance and quality of the content still plays a major role.
For example, the guide “Analyzing Page Usability in Google Search Results” states:
“We consider all aspects of website usability to be important. However, Google prioritizes pages that provide the highest quality and most useful content, even if they are not more user-friendly than others. Valuable information is more important than a user-friendly interface. However, if we find several pages that are equally relevant to the user’s request, their usability may affect our ranking in Google Search. ”
In addition, Page Experience is a so-called “deciding factor” just like HTTPS.
As a reminder, Google began launching the Page Experience update on June 15th, which will run until the end of August. First, this update will be launched in mobile search, and later in desktop.